Schedule
- Registration
- Meeting
- Education Sessions
- Trade Show
- Event
- Other
8 a.m. - 5 p.m. |
|---|
Attendee Registration |
| Location: South Registration Counter |
8 a.m. - 5 p.m.
Exhibitor Registration & Setup
Location: Veracruz South Registration Counter & Veracruz Exhibit Hall
8 a.m. - 5 p.m. |
|
|---|---|
Attendee Lounge |
8:30 - 10 a.m.
Networking Continental Breakfast
Location: Fiesta Ballroom Foyer9 - 10 a.m.
Florida Suppliers Council Meeting
Location: Fiesta Ballroom 510 a.m. - 12 p.m.
Board of Directors Meeting |
![]() |
12 - 3 p.m. | *invitation only*
Leadership Lyceum Module III: Professional Development
Location: Yucatan Ballroom12 - 3 p.m. | *separate registration required*
Legislative Platform Meeting
Location: Fiesta Ballroom 57 - 10 p.m. | *separate ticket purchase required*
|
|
8 a.m. - 5 p.m. |
|---|
Attendee Registration |
| Location: South Registration Counter |
8 - 11 a.m. |
Exhibitor Registration & Setup |
| Location: Veracruz South Registration Counter & Veracruz Exhibit Hall |
8 a.m. - 5 p.m. |
|
|---|---|
Attendee Lounge |
8 - 9 a.m.
Networking Continental Breakfast |
![]() |
8 - 9 a.m.
First Time Attendee Meet Up
Location: Monterrey Ballroom
9 - 11 a.m. |
|
Opening Session & Keynote |
![]() |
11 a.m. - 2:30 p.m. |
|---|
Trade Show Grand Opening |
| Location: Veracruz Exhibit Hall |
11:30 a.m. - 1 p.m. |
|
Lunch |
|
| Location: Veracruz Exhibit Hall |
|
1 - 4 p.m. | *invitation only*
Association Executive Council Meeting |
![]() |
2:45 - 4:15 p.m. | *invitation only*
Property Management Executive Forum |
|
3 - 4 p.m.
Promoted to Maintenance Supervisor; NOW WHAT? |
|
Speaker: Paul Rhodes, Founder, Directional Maintenance Services
-
Learn actionable methods of leading successful maintenance operations at an apartment community.
-
Develop a framework to improve the Community Manager and Maintenance Supervisor relationship.
-
Understand the non-technical skills maintenance technicians and leaders need for continual career growth.
| Location: Yucatan |
3 - 4 p.m.
No Community Left Behind: Standing Out in AI Search |
|
Moderator: Chase Harrington, President, Entrata
Panelist: Alexi Henwood, Regional Vice President of Property Marketing, Mill Creek Residential Trust
Panelist: Maria Filippone, Senior Director, Marketing — Owned Asset Territory, Greystar
Learning objectives:
-
Learn how “third place” design impacts retention, leasing performance, and overall property value.
-
Identify practical ways to activate underused spaces without adding operational complexity.
-
Explore strategies that merge hospitality, functionality, and measurable resident satisfaction.
| Location: Fiesta Ballroom 5 |
3 - 4 p.m.
The Multitasking Myth: Why Focus Wins |
-
Understand why single-task focus leads to greater productivity and better results
-
Identify and overcome common time management challenges and misconceptions
-
Develop techniques to improve focus and manage energy throughout the day
| Location: Fiesta Ballroom 6 |
4 - 4:30 p.m.
Afternoon Refreshments |
4:15 - 5:15 p.m.
Supplier Focused Breakout Session
Location: Coronado FG4:15 - 5:15 p.m.
From Training to Transformation:
|
![]() |
Speaker: Caj Jennifer, Senior Learning & Development Specialist, Maryland Multi Housing Association
About this session: Today’s multifamily industry faces a talent challenge: high turnover, shifting workforce expectations, and a growing need for leaders who can do more than simply manage tasks. Traditional, skills-focused training alone is no longer enough. During this engaging session, gain insights on how to build structures that prepare team members for their current role while also identifying potential, building confidence, and creating clear career growth pipelines that benefit both individuals and organizations.
Learning objectives:-
Identify key workforce challenges facing today’s multifamily industry and why traditional, skills-first training often falls short.
-
Explore strategies for building a coaching culture that equips employees for both immediate success and long-term growth.
-
Apply a practical framework for developing confident, adaptable, and coachable team members prepared for future leadership.
| Location: Yucatan |
4:15 - 5:15 p.m.
People, Properties, & Purpose:
|
Panelist: Bridget Foley, Director of Multifamily Memberships, Move For Hunger
Panelist: Andrea Yasenka, Director of Leasing, Scully
-
Highlight how property management companies are engaging both employees and residents in community-focused Corporate Social Responsibility (CSR) efforts embedded into daily operations to strengthen culture and support ESG goals.
-
Demonstrate how CSR-centered engagement drives resident satisfaction, employee retention, and operational alignment, turning everyday operations into meaningful opportunities for engagement and philanthropy.
-
Gain actionable strategies and examples to help organizations easily implement food rescue and waste reduction efforts that advance ESG outcomes.
| Location: Fiesta Ballroom 5 |
4:15 - 5:15 p.m.
Stone Cold Busted: Identifying Fraud Before it Costs You |
![]() |
Panelist: Savas Karas, Chief Operating Officer and Transformation Officer, CAPREIT
Panelist: Sherry Freitas, President of Multifamily Asset Service Cushman & Wakefield
-
Understand the extent of multifamily’s leasing fraud problem and its consequences for operators.
-
Learn the common strategies and tactics of fraudsters and learn the warning signs of fraudulent lease applications.
-
Implement cutting-edge tactics and processes for protecting your communities against fraud.
| Location: Fiesta Ballroom 6 |
7:30 a.m. - 5 p.m. |
|
|---|---|
Complimentary Luggage Storage |
8 a.m. - 2 p.m. |
|---|
Attendee Registration |
| Location: South Registration Counter |
8 a.m. - 5 p.m. |
|
|---|---|
Attendee Lounge |
8 - 9 a.m.
Networking Continental Breakfast |
![]() |
8:30 - 9:30 a.m. | *invitation only*
Coffee & Connect with FAA President & Guest Economist |
8:30 - 9:30 a.m.
Capital Improvements vs. Band-Aid Fixes:
|
![]() |
Learning objectives:
-
Understand how deferred maintenance impacts asset value and risk.
-
Evaluate when repairs stop making financial sense.
-
Plan capital improvements without disrupting residents.
| Location: Fiesta Ballroom 5 |
8:30 - 9:30 a.m.
Building the Foundation for Change-Ready Leaders |
![]() |
Learning objectives:
-
Identify personal reactions, triggers, and default leadership patterns during change in fast-paced environments.
-
Recognize how responses to uncertainty directly impact team morale, resident experience, and operational effectiveness.
-
Understand why leaders must model adaptability, trust, and openness before expecting those behaviors from on-site teams.
| Location: Fiesta Ballroom 6 |
9:45 - 10:45 a.m.
Maintenance Professional Roundtable Discussion |
![]() |
9:45 - 10:45 a.m.
Radical Candor |
![]() |
Learning objectives:
-
Understand the core principles of the Radical Candor framework and its role in effective workplace communication.
-
Identify personal communication tendencies and how they impact conversations and relationships.
-
Apply strategies to navigate challenging conversations with confidence and professionalism.
| Location: Yucatan |
9:45 - 10:45 a.m.
Clarity > Chaos: Strong Leadership in Tough Times |
![]() |
Learning objectives:
-
Adapt practical strategies to stay steady, focused, and in control, even when chaos hits.
-
Boost morale, build trust, and inspire your team to perform at their best, no matter the challenges.
-
Discover tools to prioritize, act boldly, and make the right decisions, even when the pressure is on.
| Location: Fiesta Ballroom 5 |
9:45 - 10:45 a.m.
Too Doggone Confusing? Handling Assistance Animals |
![]() |
Panelist: Harry Heist, Founding Partner and Lead Attorney, Law Offices of Heist, Weisse & Wolk
Panelist: Wendy Dorchester, Senior Vice President of Sales and Strategic Initiatives, Pegasus Residential
Panelist: Jamin Harkness, Partner and Chief Operating Officer, The Management Group, LLC
Learning objectives:
-
Learn how HUD’s September 2025 withdrawal of its 2020 guidance and a federal court decision could impact operators.
-
Uncover best practices for avoiding Fair Housing violations when considering reasonable accommodation requests for assistance animals in the post-withdrawal era.
-
Understand what the future may hold in terms of HUD’s guidance and oversight of reasonable accommodation requests for assistance animals.
| Location: Fiesta Ballroom 6 |
11 a.m. - 1 p.m.
Trade Show
Location: Veracruz Exhibit Hall
11 a.m. - 12 p.m. |
|
Lunch |
|
| Location: Veracruz Exhibit Hall |
|
1:15 - 2:15 p.m.
Property Management Roundtable Discussion |
![]() |
1:15 - 2:15 p.m.
Clear Communication:
|
Learning objectives:
-
Discover practical strategies to navigate challenging conversations with clarity, confidence, and calm.
-
Learn why people react the way they do, what they really want (even if they don’t say it).
-
Develop techniques to defuse tension before it explodes.
| Location: Yucatan |
1:15 - 2:15 p.m.
Press "0" for Human Interaction |
![]() |
Moderator: Juliana Navarro, Marketing Manager, Pegasus Residential
Panelist: Brandi Lugo, Director of Sales Training, Northland
Panelist: Jennifer Henderson, SVP of Operations, Trinitas Ventures
Panelist: Alexis Garel, Regional Manager, HEF Management
Learning objectives:
-
Learn the importance of personalized customer experience and the direct correlation to resident retention.
-
Apply behaviors that create a memorable tour and leasing experience even in the era of AI.
-
Understand how to apply customer-centric strategies to help improve daily operations of the leasing office.
| Location: Fiesta Ballroom 5 |
1:15 - 2:15 p.m.
Big Questions & Some Possible Answers:
|
![]() |
Learning objectives:
-
Understand the headwinds and tailwinds impacting Florida's apartment market and where they point for 2027 and beyond.
-
Discern the difference between popular narratives and data-driven realities, as rental housing trends are more nuanced than most headlines and talking points imply — particularly on topics like affordability, demand, and rents.
-
Evaluate the latest data to help inform budgeting and forecasting decisions for 2027.
| Location: Fiesta Ballroom 6 |
2:15 - 2:45 p.m.
Afternoon Refreshments |
2:45 - 3:45 p.m.
Closing Keynote
|
![]() |
5 - 6 p.m. | *invitation only*
APAC Major Investors & Leadership Lyceum Reception |
![]() |
Location: TBD
6 - 8 p.m. |
|
Awards Celebration Dinner |
Location: Coronado HJ
8 - 9 p.m |
Presidents' Dessert Reception |






















