December 2017 E-Newsletter


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What's New in the FAA

FAA Supports Residential Property Management Scholarship Fund

FAA Committees Now Accepting Volunteers

Registration Open for 2018 FAA Legislative Conference; Additional Rooms Now Available

Discounted Registrations for 2018 NAA Apartmentalize Now Available from FAA

Did You Miss Something?

Notice of Meeting  

What's New Nationally 

Industry Insider: Apartment CEOs Pick the Top Amenities for 2018 

Operations Insights: High-Tech Buildings Pose Service Challenges 

Mastering Reputation Management

What's New Around the State

Market Report

Supplier Updates

2018 FAA Sponsorship Opportunities and Exhibitor Prospectus Available Online

Stand Out with an Enhanced Business Listing

Reach More Prospects with Year-Round Sponsorship Opportunities

Product/Service Council to Meet January 29

Upcoming Events

2018 FAA Events Calender  


FAA Supports Residential Property Management Scholarship Fund

The Florida Apartment Association has contributed $25,000 to the Valencia College Residential Property Management Scholarship Fund, to benefit students who enroll in the college's new two-year degree program.

Valencia College launched the associate in science program to help Florida's multifamily industry meet the growing need for qualified property management staff. The degree program will begin at Valencia's Osceola County campus in January. Future plans call for online courses as well. 

The scholarship fund can be used by students throughout the state of Florida who meet the eligibility criteria, and 100 percent of the money raised will go directly to students enrolled in the program. (Valencia's Foundation pays for administration from  investment funds -- never from funds and gifts raised from donors.)

As the tourism capital of the world, Florida continues to see an increase in apartment and multifamily rental communities, as well as the need for skilled and talented managers to help oversee and manage them. Through Valencia’s A.S. degree in property management, students are trained to become highly qualified managers and other on-site personnel to help manage and operate residential rental properties.

For more information about the degree program, please visit the Valencia College website.  


FAA Committees Now Accepting Volunteers

The Florida Apartment Association encourages members to serve on committees and help guide the direction of the association.

Two new committees have been added for 2018, and will meet for the first time in conjunction with the 2018 FAA Legislative Conference in Tallahassee at the end of January. The meetings will be at the Hotel Duval, 415 N. Monroe St., Tallahassee, on Tuesday, January 30. 

The Editorial Advisory Committee will help determine topics for Multifamily Florida magazine and the monthly Florida APTitudes e-newsletter. It will meet at 2 p.m.

The Masters Steering Committee is open to senior multifamily executives and will help determine programming for The Masters Sessions at the FAA Annual Conference & Trade Show. It will meet at 3 p.m. on Tuesday, January 30.

To volunteer for either committee, email Laureen Crowley, FAA director of communications at

Also meeting in Tallahassee in January will be the APAC Board of Directors, at 9:30 a.m. January 30, and the Legislative Committee, at 10:15 a.m. January 30. For more information about those panels, email Courtney Barnard, FAA government affairs director, at

For more scheduling and other information about the 2018 FAA Legislative Conference, please see related articles in this issue. 


Registration Open for 2018 FAA Legislative Conference; Additional Rooms Now Available

Legislation impacting the multifamily industry is filed each year and it is vitally important that you make sure the apartment industry is represented at this annual grassroots event. The legislative conference is two days packed with essential information and visits to your legislators' offices. These visits are extremely important as they help establish a rapport with elected officials and promote the legislative priorities of Florida's multifamily industry.  

The host hotel, Hotel Duval, has sold out but FAA has secured a discounted group rate at Aloft Tallahassee Downtown, 200 N. Monroe St., Tallahassee, FL 32301. Aloft Tallahassee Downtown is FAA’s official overflow hotel for the conference, and is 0.2 miles from the conference host hotel, approximately a four-minute walk. Aloft Tallahassee Downtown rooms are available at the discounted group rate of $259. Note: There is a parking fee of $5 per day, per vehicle.

To book your room, click here or call 866-932-6282 and mention "Florida Apartment Association" to receive the discounted group rate. The cutoff date for room reservations is Monday, January 8, 2018 or until rooms sell out. 

Additional information regarding legislative priorities and "Know Before You Go" details will be emailed to you as they become available. 

If you have questions, cancellations, or substitutions, email Rona Long at

If you have any questions regarding the FAA Legislative Conference, please email Courtney Barnard, government affairs director, at or call 407-960-2910.


Discounted Registrations for 2018 NAA Apartmentalize Now Available from FAA

Management members of the Florida Apartment Association are eligible for a discounted registration fee of $700 to the 2018 NAA Apartmentalize, formerly the NAA Education Conference & Exposition. 
Learn more about the event here.
Download the registration form here.

Did You Miss Something?

Tell FAA what your think about Multifamily Florida and other FAA communications by taking a brief survey. Respondents who provide contact information will be entered into a drawing for a $100 Visa gift card.  

If you missed the Fall issue of Multifamily Florida, you may also view the entire digital version here

If you did not receive a print magazine and would like to in the future, please view your profile on our website and update your mailing address if needed. Read more about how to create a log-in and update your profile.


Notice of Meeting

The Florida Apartment Association Board of Directors shall meet on January 30, 2018, at noon at the Hotel Duval, 415 N. Monroe St., Tallahassee, FL 32301. This notice is hereby given more than 30 days in advance of the meeting, in compliance with FAA Bylaws Article XIV, Section 4.

Market Report


11/29 Construction Recruiters Sought After in Florida Multifamily Market

Construction recruiters are being sought after in record numbers throughout Florida's multifamily booming construction market. Top Florida general contractors are seeking the help of outside firms to find key talent to build their new projects. Read more.

11/20 Hunt Mortgage Group Refinances Two Multifamily Properties in Florida with Fannie Mae Small Balance Loans

Hunt Mortgage Group, a leader in financing commercial real estate throughout the United States, announced today it provided Fannie Mae Small Balance Loans to refinance two multifamily properties located in Florida. The total Hunt Mortgage Group investment was $4.1 million. Read more.


12/13 Southbank apartment wins another round at city hall, court might be next

 A planned Jacksonville apartment project located on the Southbank moved forward again after the Downtown Development Review Board denied for the final time an appeal of its design approval in a 5 to 2 vote. Read more. 

11/29 GoldOller Real Estate Investments Acquires An Iconic Jacksonville Apartment Community

GoldOller Real Estate Investments announced its acquisition of the Villages of Baymeadows Apartments, a 904-unit rental community in Jacksonville, Florida, purchased from an affiliate of Harbor Group International, LLC.  Read more


11/27 Lantower Residential Acquires 282-Unit Apartment Community in Southwest Orlando Market

Dallas-based Lantower Residential announced the acquisition of Lantower Grande Pines in the heart of the I-4 tourism corridor in southwest Orlando. Read more

Bay Area

11/27 Preferred Apartment Communities Acquires 180-Unit Multifamily Community in Tampa

Preferred Apartment Communities announced the acquisition of a 180-unit Class A multifamily community in Tampa constructed in 2016 called Overlook at Crosstown Walk. Read more.


11/28 EHC Inc. Starts Two New Projects in Southwest Florida

EHC Inc., a construction company that provides pre-construction, earthwork, and infrastructure services, has started development of the Springs at Port Charlotte in Port Charlotte and Helms Road in South Labelle. In addition, EHC completed Tuscola in North Port, 16 miles of I-75 improvements in Sarasota and Charlotte Counties, and SR 84/Davis Boulevard in Collier County. Read more.


12/15 Ram, Pinnacle sell Hollywood apartment complex for $90M

Ram Realty Services and Pinnacle Housing Group just sold an apartment complex in Hollywood for $90.3 million to a trust fund managed by JP Morgan, property records show. Read more

12/13 New 80-Unit Affordable Housing Community Host Ribbon Cutting Celebration in Oakland Park

Building Better Communities Inc. and Pinnacle Housing Group LLC hosted a ribbon cutting celebration to mark the grand opening of Oakland Preserve, the new multifamily, 80-unit affordable housing community located at 3600 Oakland Preserve Way (N.E. 2nd Avenue) in Oakland Park. Read more.

12/8 The Altman Cos. Opens New Altís-Branded Community

The Altman Cos. has opened its latest Altís-branded apartment community in Pembroke Pines, offering 280 luxury units. Read more.

12/8 Investor Demand for South Florida Multifamily Brisk Again in ’17

This year there have been 198 multifamily sales in the area valued at a total of nearly $3.6 billion, according to a report by Cushman & Wakefield. Read more


2018 FAA Sponsorship Opportunities and Exhibitor Prospectus Available Online

The 2018 FAA Sponsorship Opportunities and Exhibitor Prospectus has been posted at and will be mailed to supplier members within the next couple of weeks. To be sure you receive your copy, confirm that your contact information on your web profile includes your preferred mailing address. 

Important Dates to Note-

February 2, 2018: Deadline for Platinum/Gold/Silver level sponsorship signed commitment

February 9, 2018: Platinum Sponsors lottery; meeting to select opportunities/booths

February 16, 2018: Gold Sponsors select opportunities/booths, in order of signed commitment

February 23, 2018: Silver Sponsors select opportunities/booths, in order of signed commitment

March 9, 2018: Exhibit space selection begins for all 2017 exhibitors. An invitation to exhibit with a link to FAA’s online booth selection system will be sent to your 2017 primary contact that morning.

March 16, 2018: Exhibit space selection begins for all other suppliers.

October 3-5, 2018: FAA Annual Conference and Trade Show, Boca Raton Resort & Club

View the prospectus now


Stand Out with an Enhanced Business Listing

A more robust and comprehensive supplier directory has replaced the old PSC Buyer's Guide, which in many cases only included one company under a specific category. In the new digital directory, every supplier member will be offered a basic listing with contact information and will have the opportunity to purchase an enhanced listing for $250. The enhanced listing will include premium placement, a company description, contact information, a link to your website, and social media feeds.

Check out the new FAA Supplier Directory, a valuable resource for apartment communities and management companies seeking products and services.

To stand out with an enhanced business listing in FAA's supplier directory, purchase yours today.

Reach More Prospects with Year-Round Sponsorship Opportunities

FAA offers opportunities to reach prospects at events throughout the year. 

  • FAA Legislative Conference Reception, January 30 
  • FAA Board of Directors Meetings, January 30, May 9, and October 3
  • FAA Dinner at NAA Capitol Conference, March 13
  • Leadership Lyceum Luncheons or Dinners, January 29, May 8, and August 24
Visit for more information or email

Product/Service Council to Meet January 29

The Product/Service Council will meet January 29 from 5 to 6 p.m. at the Hotel Duval in Tallahassee. An agenda will be posted in the January issue of Florida APTitudes.

Supplier members who plan to attend the 2018 FAA Legislative Conference January 30-31 are encouraged to arrive the day before and participate in the PSC meeting.

Monday, January 29, 2018

5:00 p.m. – 6:00 p.m. Product/Services Council Membership Meeting 
Hotel Duval
415 North Monroe Street
Tallahassee, FL 32301