Step 1: Enhance Advocacy

Magazine ,

By Kimberly Maggard, CAPS, CPO

Royal American Management Inc.

I am honored and grateful to be serving as the president of the Florida Apartment Association for 2020-2021. I have tremendous respect and admiration for those who have come before me in this role, most recently Katie Wrenn, our immediate past president. FAA is healthy and strong, despite the unique challenges of 2020, because of her leadership and the leadership of other presidents who served before her. 

I’m humbled to have been entrusted to build on their accomplishments and to continue the association’s forward path. I believe the best way to do that is to focus on the core principles of the strategic plan developed in August 2019 by a group of FAA leaders, members, affiliate association executives, and staff, with the assistance of Jennifer Schlueter, resource director for the National Apartment Association. The participants at that session reconfirmed the FAA mission, established a vision, and set an overarching goal supported by four core principles. 

Mission: The Florida Apartment Association is a federation of associations representing and advocating the interests of the Florida multifamily rental housing industry. 

Vision: To be the recognized leader of Florida’s multifamily industry. 

Goal: Increase engagement at all levels in the industry, leading to membership growth and a stronger affiliate network. 

  • Strengthen affiliate network
  • Raise brand awareness
  • Grow conference and events
  • Enhance advocacy and research efforts. 

I think one positive outcome to 2020 has been that we have witnessed how much FAA has to offer its members, especially in the arena of advocacy and government affairs. As I shared during my inaugural address broadcast on October 15, FAA has been engaged in advocacy at the state and local level, more than ever before. From keeping us informed about ever-changing government policies related to evictions, to advocating for rent relief, to successfully lobbying our governor to modify Florida’s eviction moratorium, and more, FAA has been a powerful advocate for Florida’s apartment industry. 

As we continue to navigate the uncertainty of the world at this time, please know that FAA is working diligently on your behalf. You can trust that the association will continue to be a strong voice for the apartment industry as we work with state and local leaders to protect your ability to do business during, and even beyond, this pandemic. 

When I think about the ways that the association can rise to new heights in 2021, I believe enhancing our advocacy efforts must continue to be a top priority. FAA’s vision is to be the recognized leader of Florida’s multifamily industry. Thanks to my predecessors, we are well on our way to achieving this goal, but we need your help to see this vision come to fruition. 

The economic challenges brought on by this pandemic are shining a spotlight on the housing industry, and we know this will likely lead to calls for increased regulation at the state level when session begins in 2021. In light of these headwinds, FAA member engagement has never been more vital. I hope if you are not already involved in FAA’s advocacy efforts, that you will consider joining us in a future call to action by sending a letter to the governor or taking time to meet with your state senator or representative. 

The world of multifamily changes rapidly and challenges us continually. We know 2021 will continue to present new challenges but, thankfully, FAA will be there every step of the way. FAA offers a wealth of support, something we have seen and benefited from this year more than ever before. I am committed to continuing that path in the coming year, and I encourage you to get involved at the local, state, and national levels. Your input is invaluable, and our unity is indeed our strength. 

It is a privilege to be serving as your 2020-2021 FAA president, and with the help and support of the board members and all of you, I will do my best to meet the challenge. Thank you.