November 2017 E-Newsletter


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What's New in the FAA

FAA Supports Residential Property Management Scholarship Fund

FAA Committees Now Accepting Volunteers

Registration Open for 2018 FAA Legislative Conference; Additional Rooms Now Available

Discounted Registrations for 2018 NAA Apartmentalize Now Available from FAA

Share Your Thoughts, Win a Prize

What's New Nationally

Industry Remains Cautiously Optimistic on Tax Reform

The Danger Lurking in the Walls

Fixing Staffing Issues During a Repositioning

What Hotels Can Teach You About Customer Service

What's New Around the State

Market Report

Supplier Updates

2018 FAA Sponsorship Opportunities and Exhibitor Prospectus Is Coming Soon

Stand Out with an Enhanced Business Listing

Reach More Prospects with Year-Round Sponsorship Opportunities

Upcoming Events

2018 FAA Events Calendar 


FAA Supports Residential Property Management Scholarship Fund

The Florida Apartment Association has contributed $25,000 to the Valencia College Residential Property Management Scholarship Fund, to benefit students who enroll in the college's new two-year degree program.

Valencia College launched the associate in science program to help Florida's multifamily industry meet the growing need for qualified property management staff. The degree program will begin at Valencia's Osceola County campus in January. Future plans call for online courses as well. 

The scholarship fund can be used by students throughout the state of Florida who meet the eligibility criteria, and 100 percent of the money raised will go directly to students enrolled in the program. (Valencia's Foundation pays for administration from  investment funds -- never from funds and gifts raised from donors.)

As the tourism capital of the world, Florida continues to see an increase in apartment and multifamily rental communities, as well as the need for skilled and talented managers to help oversee and manage them. Through Valencia’s A.S. degree in property management, students are trained to become highly qualified managers and other on-site personnel to help manage and operate residential rental properties.

For more information about the degree program, please visit the Valencia College website.  

FAA Committees Now Accepting Volunteers

The Florida Apartment Association encourages members to serve on committees and help guide the direction of the association.

Two new committees have been added for 2018, and will meet for the first time in conjunction with the 2018 FAA Legislative Conference in Tallahassee at the end of January. The meetings will be at the Hotel Duval, 415 N. Monroe St., Tallahassee, on Tuesday, January 30. 

The Editorial Advisory Committee will help determine topics for Multifamily Florida magazine and the monthly Florida APTitudes e-newsletter. It will meet at 2 p.m.

The Masters Steering Committee is open to senior multifamily executives and will help determine programming for The Masters Sessions at the FAA Annual Conference & Trade Show. It will meet at 3 p.m. on Tuesday, January 30.

To volunteer for either committee, email Laureen Crowley, FAA director of communications at 

Also meeting in Tallahassee in January will be the APAC Board of Directors, at 9:30 a.m. January 30, and the Legislative Committee, at 10:15 a.m. January 30. For more information about those panels, email Courtney Barnard, FAA government affairs director, at

Registration Open for 2018 FAA Legislative Conference; Additional Rooms Now Available

Legislation impacting the multifamily industry is filed each year and it is vitally important that you make sure the apartment industry is represented at this annual grassroots event. The legislative conference is two days packed with essential information and visits to your legislators' offices. These visits are extremely important as they help establish a rapport with elected officials and promote the legislative priorities of Florida's multifamily industry.  

The host hotel, Hotel Duval, has sold out but FAA has secured a discounted group rate at Aloft Tallahassee Downtown, 200 N. Monroe St., Tallahassee, FL 32301. Aloft Tallahassee Downtown is FAA’s official overflow hotel for the conference, and is 0.2 miles from the conference host hotel, approximately a four-minute walk. Aloft Tallahassee Downtown rooms are available at the discounted group rate of $259. Note: There is a parking fee of $5 per day, per vehicle.
To book your room, click here or call 866-932-6282 and mention "Florida Apartment Association" to receive the discounted group rate. The cutoff date for room reservations is Monday, January 8, 2018 or until rooms sell out. 
Additional information regarding legislative priorities and "Know Before You Go" details will be emailed to you as they become available. 
If you have questions, cancellations, or substitutions, email Rona Long at 
If you have any questions regarding the FAA Legislative Conference, please email Courtney Barnard, government affairs director, at or call 407-960-2910.

Discounted Registrations for 2018 NAA Apartmentalize Now Available from FAA

Management members of the Florida Apartment Association are eligible for a discounted registration fee of $700 to the 2018 NAA Apartmentalize, formerly the NAA Education Conference & Exposition. 

Share Your Thoughts, Win a Prize

Tell FAA what your think about Multifamily Florida and other FAA communications by taking a brief survey. Respondents who provide contact information will be entered into a drawing for a $100 Visa gift card.  

If you missed the Fall issue of Multifamily Florida, you may also view the entire digital version here. 

If you did not receive a print magazine and would like to in the future, please view your profile on our website and update your mailing address if needed. Read more about how to create a log-in and update your profile.

Market Report


11/29 Construction Recruiters Sought After in Florida Multi-Family Market

Construction recruiters are being sought after in record numbers throughout Florida's multi-family booming construction market. Top Florida general contractors are seeking the help of outside firms to find key talent to build their new projects. Read more.

11/20 Hunt Mortgage Group Refinances Two Multifamily Properties in Florida with Fannie Mae Small Balance Loans

Hunt Mortgage Group, a leader in financing commercial real estate throughout the United States, announced today it provided Fannie Mae Small Balance Loans to refinance two multifamily properties located in Florida. The total Hunt Mortgage Group investment was $4.1 million. Read more.


11/29 GoldOller Real Estate Investments Acquires An Iconic Jacksonville Apartment Community

GoldOller Real Estate Investments announced its acquisition of the Villages of Baymeadows Apartments, a 904-unit rental community in Jacksonville Florida, purchased from an affiliate of Harbor Group International, LLC.  Read more. 


11/27 Lantower Residential Acquires 282-Unit Apartment Community in Southwest Orlando Market

Dallas-based Lantower Residential announced the acquisition of Lantower Grande Pines in the heart of the I-4 tourism corridor in southwest Orlando. Read more. 

Bay Area

11/27 Preferred Apartment Communities Acquires 180-Unit Multifamily Community in Tampa

Preferred Apartment Communities announced the acquisition of a 180-unit Class A multifamily community in Tampa constructed in 2016 called Overlook at Crosstown Walk. Read more.

11/14 Construction starts on new Tampa apartments with rooftop bay views

The Altman Companies began construction this week on Altis Grand Central, 314 studio and one, two-and three- bedroom apartments near the University of Tampa. Read more. 


11/28 EHC Inc. Starts Two New Projects in Southwest Florida

EHC Inc., a construction company that provides pre-construction, earthwork, and infrastructure services, has started development of the Springs at Port Charlotte in Port Charlotte and Helms Road in South Labelle. In addition, EHC completed Tuscola in North Port, 16 miles of I-75 improvements in Sarasota and Charlotte Counties, and SR 84/Davis Boulevard in Collier County. Read more.

11/10 Cape Coral, Fort Myers apartments target premium renters

Developers target prime locations to build communities with luxury amenities and nicer finishes. Read more.


11/22 11-story apartment project breaks ground in Pompano Beach 

The Envy apartment towers, which is part of the Koi master-planned community in Pompano Beach, have broken ground with a $28 million construction loan. Read more. 

11/22 Two Apartment Buildings Proposed for Downtown Boca Raton

A subsidiary of sugar producer Florida Crystals Corp. wants to build two apartment buildings in Boca Raton to breathe life into a blighted downtown area. Read more.

11/2 Walker & Dunlop Closes Sale of 398-Unit Multifamily Community in South Florida for $135 Million

Walker & Dunlop announced that its subsidiary, Walker & Dunlop Investment Sales, has closed a $135,000,000 sale for The Manor CityPlace Apartments, a 398-unit, upscale multifamily property in Doral, one of South Florida's most sought-after submarkets. Read more. 

2018 FAA Sponsorship Opportunities and Exhibitor Prospectus Is Coming Soon

The 2018 FAA Sponsorship Opportunities and Exhibitor Prospectus will be posted at by December 15 and mailed to supplier members in late December. To be sure you receive your copy, confirm your contact information on your web profile includes your preferred mailing address.

Important Dates to Note
February 2, 2018: Deadline for Platinum/Gold/Silver level sponsorship signed commitment

February 9, 2018: Platinum Sponsors lottery; meeting to select opportunities/booths

February 16, 2018: Gold Sponsors select opportunities/booths, in order of signed commitment

February 23, 2018: Silver Sponsors select opportunities/booths, in order of signed commitment

March 9, 2018: Exhibit space selection begins for all 2017 exhibitors. An invitation to exhibit with a link to FAA’s online booth selection system will be sent to your 2017 primary contact that morning.

March 16, 2018: Exhibit space selection begins for all other suppliers.

October 3-5, 2018: FAA Annual Conference and Trade Show, Boca Raton Resort & Club


Stand Out with an Enhanced Business Listing

A more robust and comprehensive supplier directory has replaced the old PSC Buyer's Guide, which in many cases only included one company under a specific category. In the new digital directory, every supplier member will be offered a basic listing with contact information and will have the opportunity to purchase an enhanced listing for $250. The enhanced listing will include premium placement, a company description, contact information, a link to your website, and social media feeds.

Reach More Prospects with Year-Round Sponsorship Opportunities

FAA offers opportunities to reach prospects at events throughout the year. 

FAA Legislative Conference Reception, January 30 
FAA Board of Directors Meetings, January 30, May 9, and October 3
FAA Dinner at NAA Capitol Conference, March 13
Leadership Lyceum Luncheons or Dinners, January 29, May 8, and August 24
Visit for more information or email