September 2018 E-Newsletter


What's New in the FAA


What's New Nationally

NAA Provides Hurricane Resources, Donates to American Red Cross

NAA Apartment Jobs Snapshot

Supplier Updates

PSC Annual Meeting Set for Oct. 3
Lead Retrieval Now Offered at FAA Annual Conference & Trade Show

Stand Out with an Enhanced Business Listing

Reach More Prospects with Year-Round Sponsorship Opportunities

Upcoming Events

2018 FAA Events Calendar




Remembering Linda Watkins

Linda Kay Watkins of Land O'Lakes, Florida, wife of David Watkins, passed away on Saturday. David Watkins served as BAAA president, FAA president, and NAA chairman of the board and was inducted into both the FAA Hall of Fame and NAA Hall of Fame. 

A Celebration of Life will take place at 1 p.m. on Tuesday, Sept. 25 at the Westchase Campus of Bay Hope Church in Tampa, followed by a reception. The family will receive visitors half an hour prior to the service. In lieu of flowers, the family requests that donations be made to Metropolitan Ministries in her name.

Donate to Metropolitan Ministries

Read full obituary




Sip to Support Scholarships on Oct. 5

Online ticket sales are closed, but you can still support the Nan Cavarretta Memorial Scholarship Fund by purchasing a ticket on-site at the 2018 FAA Annual Conference & Trade Show Oct. 3-5 at the Boca Raton Resort & Club.

Cavarretta, a longtime FAA member and leader who was especially active in educational programs for professionals in the multifamily industry, passed away in 2015.

Admission to the wine tasting is a tax-deductible donation of $60 to the Nan Cavarretta Memorial Scholarship Fund.

The Nan Cavarretta Memorial Scholarship, managed by the Florida Apartment Association and administered in partnership with the AAGO Foundation, was established in 2015 to assist in the training and development of emerging multifamily housing leaders through FAA’s Leadership Lyceum program. Scholarship recipients are dynamic professionals who have a broad-based vision for, and strong commitment to, the mission and strategic objectives of the Florida Apartment Association and its local associations. 

If you are not able to attend, please consider making a donation through the AAGO Foundation.



FAA Members to Set 2019 Platform

Register today to attend the annual FAA legislative platform meeting on Oct. 3. By attending, you make your voice heard and help determine FAA's legislative priorities for the coming year.
If you are unable to attend, you can share your concerns by filling out the annual advocacy survey.
If you have any questions, email

Did You Miss Something?

If you missed any issues of Florida APTitudes or Multifamily Florida, visit our website at or

After you catch up on back issues, tell FAA what your think by taking a brief survey. Respondents who provide contact information will be entered into a drawing for a $100 Visa gift card.  

If you missed the summer issue of Multifamily Florida, you may also view the entire digital version here

If you did not receive an e-newsletter or a print magazine and would like to in the future, please view your profile on our website and update your email and mailing addresses if needed. Read more about how to create a login and update your profile. 





PSC Annual Meeting Set for Oct. 3

The annual meeting of the FAA Product/Service Council will take place October 3 at 9 a.m. in Galeria at the Boca Raton Resort & Club, 501 East Camino Real, Boca Raton, FL, 33432. 
New PSC officers will be elected. View the report of the PSC Nominating Committee here
View the meeting agenda here.

Lead Retrieval Now Offered at FAA Annual Conference & Trade Show

New! Lead retrieval is available for exhibitors at the 2018 FAA Annual Conference & Trade Show. The two options can be purchased at a pre-conference discount. On-site at the conference, rates will increase $50. 
BC600 Hand-Held Device Advance purchase: $200; On-site purchase: $250
KLEERLeads Mobile Advance purchase: $150; On-site purchase: $200
The versatile app enables trade show exhibitors to capture, qualify, and follow up on leads or surveys directly from their smartphones or tablets, and then securely access this data in real time from any location. With KleerLeads Mobile, it’s easy to add custom qualifiers such as "ready to purchase" or "follow up in two months" as well as personalized freeform notes.
Exhibitors can even attach the prospect’s photo, business card, or other information to use during follow-up. With KleerLeads, not only can exhibitors capture leads on the trade show floor, they can also use their mobile devices to capture leads anywhere they encounter attendees, such as at hotels, social functions, and more.
NOTE: Lead retrieval device rental/mobile app purchases are available to 2018 FAA trade show exhibitors only.
Learn more about both options at and then reserve yours today.

Stand Out with an Enhanced Business Listing

A more robust and comprehensive supplier directory has replaced the old PSC Buyer's Guide, which in many cases only included one company under a specific category. In the new digital directory, every supplier member will be offered a basic listing with contact information and will have the opportunity to purchase an enhanced listing for $250. The enhanced listing will include premium placement, a company description, contact information, a link to your website, and social media feeds.

Check out the new FAA Supplier Directory, a valuable resource for apartment communities and management companies seeking products and services.

To stand out with an enhanced business listing in FAA's supplier directory, purchase yours today.

Reach More Prospects with Year-Round Sponsorship Opportunities

FAA offers opportunities to reach prospects at events throughout the year. 

  • FAA Board of Directors Meetings, February 5 and May 23
  • Leadership Lyceum Luncheons or Dinners, February 4, May 22, and August 22
Visit for more information or email