Three Year Strategic Plan

Quick Reference: Executive Summary | Mission & Vision | Goals: Advocate - Cultivate - Elevate

This plan spans three years (2026 - 2028), laying the groundwork for 2030. The plan will guide successive leaders, empower staff, communicate value, identify needed resources and align committees. 

Serve as the voice of the rental housing industry.	Attract, develop, and retain people and expertise.	Maintain an engaged network of members and affiliates.

Mission: FAA is the leader in advocating for and advancing rental housing in Florida.

Vision: Creating communities and developing the workforce essential to the future of Florida's rental housing industry.

Serve as the voice of the multifamily rental housing industry. 

• Influence – Inform and engage key decision makers.

• Mobilize – Enhance member awareness of advocacy and increase engagement through grassroots initiatives.

• Expand – Enhance PAC capacity and promote its importance to members.

Attract, develop, and retain people and expertise. 

• Attract – Attract fresh talent through innovative means, new opportunities and partnerships.

• Develop – Enhance the qualifications and upward mobility of the workforce.

• Retain – Design programs that promote retention of the workforce. 

Maintain an engaged network of members and Affiliates.

• Amplify – Promote engagement in the association, positioning FAA as indispensable through its opportunities, benefits, and services. 

• Feature – Highlight and communicate community impact through philanthropy, contributions, and outreach.

• Educate – Explore and expand educational programs and meetings to enhance industry expertise and to generate new revenue.